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Imaginary You
Planning For Your Average Self
The Lottery
A 20-year-old Canadian woman recently won a $1.0 million lottery prize. She decided to take the $1,000 per week annuity instead of the lump sum payment.
Of course, social media went crazy. The financial math is clear: take the lump sum. Invested passively at a 7% return, the lump sum would earn eighteen times more than annuity. By the time she was 80 years old she would have over $50 million versus over just $3 million with the annuity.
Did she just make the worst financial decision of her life?
Not everyone thinks so. Aakash Gupta posted on X that she quite possibly made the best financial decision of her life.
Why was it the best decision and not the worst?
Gupta mentions the dismal reality of lottery winners, namely that almost a third are bankrupt within five years. He supports the broader fact with her presumed situation. At 20, she’s likely at her peak impulsivity with minimal financial literacy and everyone she’s ever known would have just found out she has $1.0 million in the bank.
The $1,000 arrives each week for the rest of her life whether she makes good decisions or bad ones.
Of course, if you are truly a frugal person with low impulsivity and can claim the prize anonymously, take the lump sum. As Gupta puts it, “She just bought the most expensive insurance policy in lottery history, and it was worth every dollar she gave up.”
The point is that everyone is debating around an ideal plan without considering the person executing it.
Helmuth von Moltke said, “No plan survives contact with the enemy.”
Your ideal plans won’t survive contact with your average self.
The Plan Versus The Person
Almost every plan you make for yourself stars a version of you that doesn’t exist.
The disciplined dieter. The rational investor. The consistent creator. The motivated future self. The financially literate 20-year-old. We build the plan as the author, sitting at our desk on a clear-headed Sunday, and we quietly cast our best self in the lead role.
But the plan doesn’t get executed by that person. It gets executed by the tired, distracted, pressured version of you at eleven o’clock on a Tuesday, the one with a hard week and a phone full of notifications. The gap between the you who writes the plan and the you who has to live it is where most plans die.
This isn’t a character flaw. People are inconsistent, not because they’re stupid, but because they’re human. The mistake isn’t being inconsistent but designing your plans as if you won’t be.
Planning For The Real You
Here are three simple approaches to planning for the real you instead of your imaginary self:
1: Plan For The You Who Shows Up
The first move is to stop building for your peak self and start building for your median day.
Your best self made the plan. Your average self has to run it, over and over, on the days when nothing feels inspired. The five a.m. workout assumes motivation you won’t reliably have. The strict budget assumes restraint under pressure. The ambitious content calendar assumes you’ll feel like writing every week. Each one is designed for a person who shows up at their best, which is the one person you can’t count on.
A plan built for your average day looks less impressive and works far more often. Three workouts a week you’ll actually do beats six you’ll abandon by February. The point isn’t to aim low. It’s to aim at the person who will actually be standing there when it’s time to act.
Consistency beats perfection, always.
2: Constraints Over Willpower
Here’s why the annuity is the smartest thing in this whole story. It doesn’t make her disciplined. It removes the need for discipline entirely.
Willpower is a resource that depletes. By the end of a hard day there’s very little left, which is usually exactly when the tempting decision arrives. A constraint doesn’t depend on how much willpower you have on a given Tuesday, because it took the option off the table in advance. The annuity isn’t her being strong every week for sixty years. It’s her making one strong decision once, while she was thinking clearly, that protects her from every weak moment after.
You can build the same thing into your own life. The automatic transfer to savings that moves the money before you see it. The vesting schedule that binds you, not just your cofounder. The commitment made out loud, to people who’ll notice if you fold. Deleting the app instead of relying on yourself to resist it.
In every case you’re doing the same thing. As James Clear stated in Atomic Habits, "You do not rise to the level of your goals. You fall to the level of your systems."
3: “Worse On Paper” Versus Just Worse
Now the obvious objection. If worse-on-paper can secretly be better, doesn’t that justify every lazy, timid choice you’d like to make? Couldn’t anyone dodge anything hard and call it wisdom?
Yes, which is why you need a test. A constraint is wise when it protects you from a predictable failure of your future self: impulsivity, fatigue, social pressure, the spike of emotion that makes you do something you’d never choose calmly. It’s an excuse when it protects you from effort itself.
Ask one question of any constraint you’re tempted to put up: does this remove a temptation, or does it remove a challenge? The annuity removes a temptation, the urge to spend money you shouldn’t. That’s protection.
“I don’t take demanding clients because they stress me out” removes a challenge and dresses it up as a boundary. Same shape, opposite value.
The good constraint guards the goal while the bad one replaces it.
The Next Step
The lottery winner didn’t optimize to the financial advisor’s spreadsheet.
The math optimized for return. She optimized for follow-through, because she understood that a plan only counts if the person living it actually sees it through.
So look at one plan you’re running right now, the budget, the routine, the business goal, your fitness and ask who it’s built for.
Is it built for the sharp, disciplined, motivated version of you who designed it? Or for the actual human who has to show up and execute it on an ordinary, tiring day?
If it’s built for the person who doesn’t exist, more willpower won’t save it.
You need to remake it to survive the real you.
My goal with The Leap is to provide you each Saturday with the knowledge, tools and lessons learned to help you get started and keep going toward building your future.
Whether you are making the leap to startups, solo-entrepreneurship, freelancing, side hustles or other creative ventures, the tools and strategies to succeed in each are similar.